Former NFL star helps Royal Caribbean tackle sports and fitness

In a recent blog, I spoke about Royal Caribbean’s decision to employ a team of celebrity expert advisors to help shape the amenities, activities and overall look of its forthcoming Quantum class ships, through its Quantum Experience Advisors program.

The design of the ship was the first area to be addressed, with the line recruiting US TV interior designer Genevieve Gorder as Quantum Experience Designer, and now Royal Caribbean has announced the next personality to be involved, former American Football star Dhani Jones.

Jones, who played for such teams as the New York Giants and The Philadelphia Eagles in his 11-season NFL career, has been appointed as Quantum Experience Advisor for Sports and Fitness, and is responsible for helping the line to develop the SeaPlex complex, which will be the largest sports and entertainment complex at sea, as well as other on-board health, sports and fitness facilities.

Royal Caribbean’s Executive Vice President of Operations, Lisa Lutoff-Perlo commented: “Mixing an active lifestyle with a zest for life comes naturally for Dhani Jones, whose passion for exploring the world has taken him from the sports field to countless countries around the globe. We’re thrilled to draft Dhani as our latest partner to help us take on all things sports and fitness on-board Quantum of the Seas.”

As well as forging a successful sporting career, Jones also enjoys a successful TV career, starring in his own travel show Dhani Tackles the Globe, in which he tried his hand at many of the world’s sporting games. Over the next few months, he will be looking at the line’s existing health, fitness and sports programs and adding his own input, ideas and recommendations.

The star said of his newest role: “I’m having a phenomenal time working with Royal Caribbean as a Quantum Experience Advisor. It’s giving me the opportunity to demonstrate my passion for sports, travel, fitness and adventure, and draw on my own experiences traveling the globe to contribute ideas that will bring good fitness and good fun to Quantum of the Seas.”

By Simon Brotherton
Google