Ahead of the launch of their latest cruise ship, Iona, P&O Cruises have revealed that Gary Barlow will be the cruise line’s brand ambassador. Debuting on-board the ship from May this year, this pioneering partnership will fuse music with amazing travel experiences to deliver spine-tingling moments on board, with Gary’s debut role as Musical Director of The 710 Club on Iona.
Gary Barlow is one of Britain’s most successful songwriters and record producers. As part of the pop group Take That, he has won eight BRIT Awards and sold over 45 million records. Aside from his achievements with Take That, he has also co-written and produced music for other renowned artists, including Dame Shirley Bassey, Sir Elton John and Robbie Williams.
Gary is set to make Iona’s intimate music bar the most exciting live music venue at sea. Showcasing an eclectic range of performances, curated to appeal to British music lovers, this atmospheric late-night music venue will offer an opportunity for up-and-coming musicians to get their break. This collaboration highlights the cruise line’s commitment to providing world-class entertainment on Iona that places music firmly at its heart.
Crafted to Gary’s vision, The 710 Club will be a sophisticated bar which will immerse guests in an array of musical genres. Atmospheric and low-lit, the club will serve up live music with an unmistakably vintage vibe, stylish cocktails and the most important ingredient of all; a little escapism, to ensure the good times continue long into the night. Gary is bringing his vision and personality to The 710 Club, exclusively on Iona.
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Exclusively for adults, its stage will light up to the sounds of its talented resident band; a group guided by Gary. Yet his involvement runs far deeper; to choosing music for the club, selecting future performers and playlists and even shaping the interiors and signature cocktails. Having performed at countless pubs and clubs at the start of his career, Gary loves to see up-and-coming talent catch that all-important break and this is exactly what The 710 Club is all about. The club will showcase a new guest performer every month, giving new talent the chance to shine, while the resident band will weave their own spell with numbers inspired by Gary’s life, loves and musical style, creating atmospheric sets that have been crafted for the true music lover.
Join Gary Barlow On-board
What’s more, Gary will be performing on-board two Iona cruises in 2020, performing exclusively on each sailing and lighting up the 930-seat theatre for extraordinary shows in dazzling surroundings. These itineraries include:
Iona | 29th August 2020 | 7 nights
Iona | 31st October 2020 | 14 nights
Would you love to set sail on these sailings? Or have you already booked on Iona? Let us know in the comments below!